![]() ![]() To get your onboarding emails right, I suggest taking a cue from Groove. Put simply, they are exceptional for moving someone from simply signing up to actually doing something. ![]() Welcome emails are four times more likely to be opened and get five times the click through rate when contrasted with other forms of email. On the other hand, welcome emails are one of the most effective touchpoints to engage your new customers as they have an impressively high open rate. On one hand, people expect to see something in their inbox when they sign up for a new product. Sending a series of engaging and well-timed onboarding or welcome emails right after a new user signs up is essential. These are five examples of email marketing and A/B testing strategies that can improve your company’s free trial to paying customer conversion rates. To do this, you need to focus on building engaging experiences that show real value to your users during the trial. You need put as much effort into converting free trials to paid customers as you do in driving top of the funnel sign-ups. The truth is that turning free trial users into paying customers is just as important as getting people to try your product. But are they really trying it? Are they making full use of the trial or just taking a quick glance and disappearing?īenchmark data from 2012 says 80% of your free trial users are doing just that - fading away never to become a paying customer. ![]()
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